Role
within team:
To advance the MRD strategic marketing mission in all key areas:
- Uncovering unmet patient, physician, therapist and orthotist/prosthetist
needs.
- Identifying preferred marketing channels and media for each
target audience – patient, physician, therapist and
orthotist/prosthetist.
- Directing strategic and tactical marketing
- initiatives
to meet all unmet needs by empowering each target audience
to make informed healthcare decisions about Ultraflex treatments.
- Generating qualified leads of targeted patients, physicians,
therapists and orthotists/prosthetists for the OCTS team to
empower by direct in-servicing, continuing education seminars,
hands-on training and patient care support.
- Define product requirements for the R&D Team new product
development.
- Directing all marketing activities, annual budget and MRD
team
member(s) to achieve marketing goals and benchmarks for continuous
improvement.
Job
Duties:
- Identify and attend all relevant trade shows and scientific/patient
conferences to meet, interact and survey all target audiences
to uncover unmet needs, optimize tactics to capture qualified
leads and properly position Ultraflex treatments at Ultraflex
booth and workshops for maximum market exposure. Will also
attend relevant seminars/courses at these trade shows/conferences
to assess national/global marketplace and research competitive
technologies and treatments in the exhibit halls as to how
they educate and market to their target audiences. Collected
data/leads will then be entered into Goldmine and followed
up with appropriate marketing/educational materials, etc…
designed specifically for those leads and coordinated with
OCTS field reps for maximum follow-up.
- Direct annual strategic marketing and tactical plan initiatives,
updates and key goals and benchmarks to measure success against.
- Attend weekly TL meetings to report in writing key activities,
results and goal attainment for the MRD team and to assure
coordination across functions for all other teams impacted
by MRD marketing initiatives.
- Mine Goldmine CRM program to identify trends in patient indications,
demographics, and treatments and market penetration by territory
to identify opportunities for growth in patient care and to
uncover reasons for changes and differences noted.
- Work closely with MVS, OCTS, ICTS, R&D and MAP to turn New
Product Suggestions and Quality, Fit and Function (QFF) measures
collected into Goldmine into viable and prioritized new product
development (both product definitions and requirements).
- Direct MRD team member to coordinate (with a unified message
and brand) all marketing tactics to maximize impact of all
video, print, direct mail, web media and collaterals for maximum
ROI. Also, analyze how these marketing tactics impact key
MRD benchmarks of expanding patients served, account activity
versus inactivity, active physician referrals, etc…
- Work closely with OCTS TL and MVS TL to maximize marketing
impact and support for all patient care activities both in
the US and abroad. Provide marketing launch support media
and qualified prospect lists in Goldmine for all Ultraflex
OCTS field territories, national account efforts and new country
market initiative as required.
- Create comprehensive marketing plans and tactics to launch
all new products in existing and new markets and existing
products in new markets.
Position
Attributes Needed:
education: BS Degree in marketing. MBA preferred.
training: Survey techniques, data mining, CRM,
focus groups, product management.
software experience: Power Point, Goldmine and proficiency in Microsoft Office
Suite.
experience: minimum five years as Marketing Director
for small to medium sized medical device or life sciences
company.
behavioral: Flexible analyzer or conductor (DISC
profile form Target Training International) motivated to help
others by defining and solving difficult problems and meeting
people in a variety of settings (PIAV theoretical and social
Target Training International).
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