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Identifying
the reasons why a large percentage of our target patient/referral
population doesn't know about Ultraflex yet and how to reach
those patients cost effectively.
-
Identifying
real unmet needs of our target patient population, leading to
new R&D "ideas".
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Produce
product training materials for inside/outside CTS Team leaders.
-
Coordinate
with R&D Team the marketing of new product introductions.
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Assessing
the competitive position of Ultraflex technology vs. competing
treatments/technologies.
-
Cultivate
and maintain relationships with print, ad and media vendors
to secure best value/pricing.
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Develop
a thorough knowledge of CRM software and use it as a proactive
resource in DR marketing.
-
Follow
up on successful patient outcomes to use as case studies for
marketing.
-
Develop/maintain/update
information on Ultraflex Website.
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Design/maintain/update
all Ultraflex collateral materials.
-
Create
and provide support materials for inside/outside CTS Team.
-
Develop
newsletters, postcard mailers and e-mail/fax blasts.
-
Develop
and maintain photo/video digital image library.
-
Develop,
script, shoot and edit all video/cdrom materials.
-
Provide
educational materials for our customers and end-users.
-
Manage/maintain
trade show schedule, registrations and booth set-ups.
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Consistently
Brand our company image to our target audience.
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Keeping corporate/product logos/copy consistent in all marketing/promotional
materials.